Tutorials

Tutorial - How Sponsored Search Works

This brief flash tutorial teaches the basics of Sponsored Search and what sets it apart from other advertising.

Tutorial - How to Navigate Your Account

This brief flash tutorial provides a preview of the exciting features and tools in the new Sponsored Search platform, and a quick tour of the redesigned account interface.

Tutorial – How Bidding and Ranking Works

This flash tutorial provides you with an understanding of our new ranking model and what determines an ad’s rank. Important information such as how to use quality index and how to set your bids is provided, along with some helpful tips.

Tutorial – How Ad Testing Works

This brief flash tutorial explores our new ad testing feature that allows you to test multiple ads to help you identify effective messages. Learn how to use our ad testing feature, along with its enhancements, to begin taking advantage of all of its benefits and drive the most clicks to your site.

Tutorial - How Geo-Targeting Works

This brief flash tutorial shows you how to use our geo-targeting feature to target your ads to prospective customers in specific geographic locations.

Guide - Analytics Setup Guide

These detailed instructions will help you set up our free analytics tools for your account, to give you better insight into how well your campaigns, ad groups and ads are performing.