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Finding Keywords:
Review your own web site to get an idea of what keywords you should use. The products and services offered on your site can make relevant keywords. |
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Finding Keywords:
Check your Web server logs to see the terms that are being searched by visitors to your site. This can help you broaden keywords that are commonly searched as well as prioritize bidding to the keywords that are/are not bringing visitors to your site. You can get access to your Web server logs from your server provider. |
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Finding Keywords:
Use your company name or website address as a keyword. |
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Finding Keywords:
Mix and match different words relevant to your products or services to form new keywords. For instance, if you offer Brand A and Brand B clothing on your site, you could create keywords out of Brand A hat, Brand B hat, Brand A jacket, Brand B jacket, etc. |
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Editorial Review:
When you’re submitting keywords for editorial review, remember that tail keywords (e.g., Model number GC546023) or head keywords (e.g., vacation) that may not require intensive editorial review can go online quickly. Other keywords (e.g., adult keywords) may require additional time to go through the editorial review process. |
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For information on our Trademark Guidelines, click here.
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Match Types:
Standard match type ads are displayed for exact matches to your keywords, as well as variations in case (that is, differences in upper- and lowercase letters), singular and plural forms of the keywords, and common misspellings of the keywords. Advanced match type ads are displayed for a broader range of searches related to your keywords, titles, descriptions, and/or web content. |
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Match Types:
If you are using the Advanced match type as your distribution tactic, consider using excluded words at either the ad group level (on the Choose Keywords page) or at the account level (under the Administration tab). |
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For example, if you are selling gold rings and you’ve selected the Advanced match type, you’ll want to add excluded words to help ensure that you are getting relevant traffic. For instance, you might exclude “Lord of the” to eliminate traffic from searchers looking for “Lord of the Rings”.
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Excluded Words:
If using the Advanced match type, you can exclude up to 250 words at the account level (covering the entire account) and you can exclude an additional 250 at the ad group level. |
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Match Types:
The Standard match type setting overrides any Advanced match type setting in the levels below it. For example, if you select Standard match type at the account level, but then select Advanced match type at the campaign level, all of your account levels will still be set to Standard match type. |