Geo-targeting enables you to target your ads to potential customers located or interested in particular geographical areas.¹ View our tutorial.

You can target your ads:

• To the entire market, which includes the U.S. and Canada
• At the country level by selecting the U.S. or Canada
• To one or more U.S. states and/or Canadian provinces
• To cities and surrounding areas within the entire market via Designated Marketing Area (DMA®)
• To specific cities
• To specific zip or postal codes

Geo-targeting can be helpful for:

• Small businesses that want to drive traffic to their physical stores or offices by targeting customers searching online for local providers of goods and services.
• Service-oriented businesses, such as plumbers or real estate agents.
• Large businesses that want to drive customers to their web sites and/or physical store locations.

Here’s how it works:

1. When you create a new campaign or modify an existing campaigns, select the geographic area to be targeted.
2. Your geo-targeted ad can be displayed to users based on a number of factors, such as:¹
• User IP address - Our systems identify where a user may be located.
• Interest location—A user includes the name of your targeted location as part of the search term.

At this time it is not possible to geographically target multiple markets (e.g., North America and Europe) in the same account. If you wish to target multiple markets, you will need to open a separate account for each market. For more information about available markets, visit our International Search Engine Marketing page.

¹ Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.