Submitted URL

Take users to a page where they can easily find what they're searching for.

• Submit a URL that links to a fully functional web page.
• Make sure your back button works from the landing page.
• Submit a landing page that is obviously and immediately relevant to the keyword.
• Users must be able to tell the difference between your page content and ads or sponsored links on your page.
• Ads on the landing page must be secondary to the keyword content.
• There must be content other than navigational links and ads on the landing page.
• Landing pages cannot generate pop-ups, pop-unders or exit consoles.
• Sites that collect personal information must collect this information via a secure server.

Unfortunately, not all web pages contain information that is valuable to a search user. Read Yahoo! Search Technology’s Quality Guidelines to ensure that your page provides a superior user experience.

Display URL

• Choose a display URL that accurately reflects the site found at your submitted landing page.
• The display URL must include the domain extension (for example, www.yahoo.com, www.domain.net/directory2).
• The display URL cannot be used as another line of text or as an email address field.
• The display URL cannot include text that violates any of our editorial guidelines (for example www.warez.com).