Use the Set Keyword Bids page to assign bids to multiple keywords. Your keyword bid is the maximum amount you are willing to pay each time your ad is clicked. You can view this information in the Set Keywords Bids table from the Keyword or Ad Group Detail, Keyword page.

• Understanding Keyword Status

• Downloading Keywords

• Setting Bids

• Set Keywords Bids function

• Deleting Keywords

Understanding Keyword Status

The Status column on the Set Keyword Bids page contains current status information to show you whether or not the keyword is active. For more information on statuses, refer to the Statuses topic.

Downloading Keywords

For instructions on downloading keywords, refer to the Downloading Component Data topic.

Setting Bids

To set a keyword bid:

1. Click the Campaigns tab and then the Keywords subtab. The Keywords page opens. (Alternatively, if you want to work with keywords from one specific ad group, you could click the Campaigns tab and then the Ad Groups subtab. When the Ad Groups page opens, identify the ad group and click its link. When the Ad Group Details page opens, click the Keywords tab in the bottom of the page.)
2. Identify a keyword in the table and click its Bid link. The Set a Bid (for campaigns not using optimization) or Set a Bid Limit (for campaigns using optimization) dialog box opens.
3. Select on of the following bid options:
• Use Ad Group Default Bid: Select this option to use the bid that was set for the ad group to which the keyword belongs.
• Use Custom Keyword Bid: Select this option to specify a different bid from the ad group bid and then type the bid that you want to use for that keyword in the text box. Click the Submit button to apply the new keyword bid.

Note: If the ad group default bid you specify is below the minimum amount required to keep all of the keywords that use the ad group default bid active, then you will be prompted to select one of the following options:

• Keep your specified bid and allow some keywords that use their Sponsored Search ad group default bid to be inactive.
• Change the bid amount to the minimum amount required to keep all of the keywords using the ad group default bid active.

To set a keyword bid for one or more keywords:

1. Click the Campaigns tab and then the Keywords subtab. The Keywords page opens. (Alternatively, if you want to work with keywords from one specific ad group, you could click the Campaigns tab and then the Ad Groups subtab. When the Ad Groups page opens, identify the ad group and click its link. When the Ad Group Details page opens, click the Keywords tab in the bottom of the page.)
2. Click the checkboxes that correspond to the keywords you would like to update.
3. Click the Set Keyword Bids button. The Set Keyword Bids page opens.
4. In the Set Keyword Bids page, you can select from two options to set your keyword bids:
• Use the ad group default bid. If you want to use the bid that was set for the ad group to which the keyword belongs, select the option in the Ad Group Bid column for that keyword.
• Specify a custom keyword bid. If you want to specify a different bid from the ad group default bid, select the option in the Keyword Bid column for that keyword and then type the bid that you want to use for that keyword in the text box. The value below the text box shows you the minimum bid required to keep the keyword active. If you specify a value lower than the minimum required bid, then the keyword will be inactive. The down arrow button next to the text box for the first keyword on the page applies mass changes using the same bid amount. When you click the button, all keywords on the page are automatically updated to the same keyword bid as the first keyword.
5. Click the Save Changes button to apply the new bids to the keywords.

Set Keywords Bid function

The Set Keyword Bids page allows you to update one or more keywords to their required minimum bids in order for the keywords to remain active.

1. From the Set Keywords Bid page, click the checkboxes that correspond to the keywords you would like to update.
2. Click the Set Bids to Minimum button. All selected keywords on the page are automatically updated to their minimum bid in order for the keywords to stay active.
3. Click the Save Changes button to apply the new bids to the keywords.

Deleting Keywords

To delete keywords:

1. From the Set Keywords Bid page, check the boxes that correspond to the keywords to delete.
2. Click the Delete button. The Delete Keyword dialog box opens.
3. Click Yes to delete your keywords or No to keep them.

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To learn more about keywords, see:

• Choose Keywords

• Keyword Details

• Minimum Bidding

• Statuses