Use the Choose a Marketing Activity page and the Enter Marketing Activity Costs page to set up your marketing activity costs. A marketing activity is any part of a campaign for which you want to track cost information. Marketing activities may include paid search ads, banner ads, and email. For marketing activities that occur outside of your Yahoo! Search Marketing account, you can enter their associated costs. The information that you enter will be listed in the Marketing Activity Costs page and will be available for reporting.
Understanding Marketing Activity Costs
Marketing activity costs are added by first selecting the tactic and channel through which you’ll be receiving marketing cost data and then selecting the campaign, ad group, and marketing activity with which you would like to associate the marketing activity cost.
The components of a marketing activity cost are:
Tactic – A tactic is a method of distributing ads.
Channel – A channel is a provider of online marketing services. Examples of channels are America Online and Google. The channel you use will depend upon the marketing tactics you want to implement in your campaign. For example, some search engines offer paid placement of ads while others may not.
Marketing Activity – You can assign a marketing activity cost in a number of ways, depending on the level of detail you would like to achieve. You can assign the cost to:
A campaign.
An ad group within a specific campaign.
A marketing activity within an ad group that is within a specific campaign.
Adding a Marketing Activity Cost
To add a marketing activity cost:
Click the Reports tab > Marketing Activity Costs subtab. The Marketing Activity Costs page opens.
Click the Add a Marketing Activity Cost link. The Choose a Marketing Activity page opens.
Select a tactic from the Tactic dropdown list.
Select a channel from the Channel dropdown list.
If applicable, associate this marketing activity cost with a specific campaign. By default, the marketing activity cost will be associated with all campaigns in the tactic and channel specified.
In the Choose a Marketing Activity page, click the Find or Create link in the Campaign field.
Click Find if you’d like to select a campaign from the campaigns that already exist in your account. When you click Find, the Find Campaign dialog box opens.
Enter all or part of the campaign name into the Campaign field.
Click the Search button. A list of campaigns that match your search term are displayed.
Select a campaign name from the list.
Click the Save button.
Click Create if you'd like to create a new campaign name for tracking a marketing activity cost. When you click Create, the Create Campaign dialog box opens.
Enter a new campaign name into the dialog box.
Click the Add button.
If applicable, associate this marketing activity cost with a specific ad group. By default, the marketing activity cost will be associated with all ad groups in the tactic, channel, and campaign specified.
In the Choose a Marketing Activity page, click the Find or Create link in the Campaign field.
Click Find if you’d like to select an ad group from the ad groups that already exist in your account. When you click Find, the Find Ad Group dialog box opens.
Enter all or part of the ad group name into the Ad Group field.
Click the Search button. A list of ad groups that match your search term are displayed.
Select an ad group from the list.
Click the Save button.
Click Create if you'd like to create a new ad group for tracking a marketing activity cost. When you click Create, the Create Ad Group dialog box opens.
Enter a new ad group name into the dialog box.
Click the Save button.
If applicable, associate this marketing activity cost with a specific marketing activity.
In the Choose a Marketing Activity page, click the Find or Create link in the marketing activity field.
Click Find if you'd like to select an marketing activity from the marketing activities that already exist in your account. When you click Find, the Find Marketing Activity dialog box opens.
Enter all or part of the marketing activity name into the marketing activity field.
Click the Search button. A list of ad groups that match your search term are displayed.
Select a marketing activity from the list.
Click the Save button.
Click Create if you’d like to create a new marketing activity for tracking a marketing activity cost. When you click Create, the Create marketing activity dialog box opens.
Enter a new marketing activity name into the dialog box.
Click the Save button.
Click the Next. Enter Cost button. The Enter a Marketing Activity Cost page opens.
Enter the start date, end date, and cost.
Click the Add Entry button. The marketing activity cost will be created and associated with the Tactic, Channel, Campaign, Ad Group and Marketing Activity that you selected. You can view the new marketing activity cost in the table at the bottom of the page.
If you would like to enter another Marketing Activity Cost and associate it with this exact Tactic, Channel, Campaign, Ad Group and Marketing Activity, enter another start date, end date, and cost.
If you are done entering marketing activity costs, click the Reports tab > Marketing Activity Costs subtab to return to the Marketing Activity Costs page.
Editing a Marketing Activity Cost
To edit a marketing activity cost:
Click the Reports tab > Marketing Activity Costs subtab. The Marketing Activity Costs page opens.
Identify the marketing activity cost you'd like to edit and click the Edit link. The Enter Marketing Activity Costs page opens.
Select the Edit link that corresponds to the marketing activity cost. The Marketing Activity Details page opens.
Click the calendar icon to edit the start date or end date or enter a new cost value.
Click the Save Changes button.
Deleting a Marketing Activity Cost
To delete a marketing activity cost:
Click the Reports tab > Marketing Activity Costs subtab. The Marketing Activity Costs page opens.
Identify the marketing activity cost you'd like to delete and click the checkbox.
Click the checkbox next to the marketing activity cost.
Click the Delete button. The Delete Marketing Activity Cost Confirm dialog box opens.
Click the Submit button. The marketing activity cost is deleted.
To learn more about marketing activity costs, see Marketing Activity Costs.