Use the Campaign Budget and Schedule page to turn on campaign optimization, set monthly budgets, and specify campaign schedules.
Turning on Campaign Optimization and Setting Monthly Budgets
Note: If you do not see the Campaign Optimization label in the Campaign Performance panel, campaign optimization is unsupported for your account. Skip the instructions in this section.
To turn on campaign optimization and set your campaign monthly budget
Click the Campaigns tab. The Campaigns page opens.
In the campaign list, find a campaign where campaign optimization is turned off. Qualifying campaigns have a Daily Spending Limit like "Not Set" or a numeric value like 1000.00. If it says "Optimized," optimization is already turned on.
Click the name of the campaign you found in step 2. The Campaign Details page opens.
Click Change to the right of the Campaign Optimization label. The Campaign Optimization Settings page opens.
Click Next: Budget and Schedule. The Set Campaign Budget and Schedule page opens.
Under Campaign Optimization, click the Yes option.
In the Monthly Budget field, enter the amount that you want to spend on this campaign each month.
Click Display Estimates. The estimated monthly impressions and estimated monthly clicks display.
In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign could receive based on the campaign monthly budget you provided.
To increase or decrease your estimated share of available clicks, enter a new Campaign Monthly Budget and click Estimate.
When you are done, click Next: Optimization Guidelines. The Campaign Optimization Guidelines page opens where you can complete your setup for campaign optimization.
Note:You may be charged up to 10% above your campaign monthly budget.
Adjusting Campaign Monthly Budgets
To adjust your campaign monthly budget for an existing campaign
Click the Campaigns tab. The Campaigns page opens.
In the campaign list, choose a campaign and click its name. The Campaign Details page opens.
Click the Change button next to Monthly Budget. The Set Campaign Budget and Schedule page opens.
Note:The Campaign Monthly Budget field appears when campaign optimization is On. If campaign optimization is Off or if campaign optimization is unavailable for your account, set a campaign daily spending limit instead.
In the Campaign Monthly Budget field, enter the amount that you want to spend on this campaign each month.
Click Display Estimates. The estimated monthly impressions and estimated monthly clicks display.
In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign could receive based on the campaign monthly budget you provided.
To increase or decrease your estimated share of available clicks, enter a new Campaign Monthly Budget, and then click Estimate.
When you are done, click Save Changes.
Setting Campaign Daily Spending Limits
To set your campaign daily spending limit
Click the Campaigns tab. The Campaigns page opens.
In the campaign list, choose a campaign and click its name. The Campaign Details page opens.
Click the Change button next to Daily Spending Limit. The Set Campaign Budget and Schedule page opens.
Note:The Campaign Daily Spending Limit field appears when campaign optimization is Off or if campaign optimization is unavailable for your account.
In the Campaign Daily Spending Limit field, enter the amount that you want to spend on this campaign each day. The Campaign Daily Spending Limit can only be set for those campaigns that have campaign optimization turned off.
Click Display Estimates. The estimated monthly impressions and estimated monthly clicks display.
In the bar graph, view an estimate of the total available clicks for this campaign and the estimated share of available clicks that your campaign could receive based on the campaign daily spending limit you provided.
To increase or decrease your estimated share of available clicks, enter a new campaign daily spending limit, and then click Estimate.
When you are done, click Save Changes.
Note:You may be charged up to 10% above your campaign daily spending limit.
Understanding Campaign Schedules
The schedule that you set determines how long your campaign will run. By setting a start and end date, you set the length of time that you want your ads displayed. The start date and end date cannot be set to a past date or more than a year into the future. Also, the end date must come after the start date. There is no restriction on the number of campaigns you can run during the same time period.
To set your campaign schedule
Click the Campaigns tab. The Campaigns page opens.
In the campaigns list, choose a campaign and click its name. The Campaign Details page opens.
Click the Change button next to Schedule. The Set Campaign Budget and Schedule page opens.
Click the calendar icons to select a start date or end date.
To run a one day campaign, select the same day for the start date and end date.
To run the campaign on an ongoing basis, select a start date and select the No End Date option. To stop running this campaign, update the end date at any time.
When you are done,click Save Changes.