Use the Editorial Status page to review the editorial status of your keywords and ads. Declined and removed keywords and ads are displayed on this page for 30 days. The Editorial Status page has two tabs: one tab lists the editorial status of keywords and one lists the editorial status of ads. Click the tab that corresponds to the items you want to view. If you have many keywords or ads that have been declined or removed, you may want to download a file containing details of their editorial status.

• Opening the Editorial Status Page
• About Editorial Status
• Searching for Keywords and Ads by Editorial Status
• Downloading Status Information

Opening Editorial Status Page

There are several ways to open the Editorial Status page to view the status of your keywords and ads. You can view all editorial alerts on this page or just the alerts for a selected campaign or ad group.

To view all alerts on the Editorial Status page:

• Click the Campaigns tab and then click the Editorial Status subtab.
• On the Dashboard, in the Alerts panel, select Editorial from the dropdown list and click an alert.
• On the Dashboard, in the Alerts panel, click the View All link. The Alerts page opens. Select Editorial from the Alerts dropdown list and click the Search button. Click any alert in the list.

To view alerts for a campaign:

1. Click the Campaigns tab
2. Click the campaign link. The Campaign Details page opens.
3. Click the View Alerts link. (The View Alerts link indicates the number of alerts of any type for this campaign.) The Alerts panel opens, listing all alerts for the campaign
4. Click an editorial alert. The Editorial Status page opens, listing items with editorial status for the campaign.

To view alerts for an ad group:

1. Click the Campaigns tab.
2. Click a campaign link. The Campaign Details page opens.
3. Click the ad group link. The Ad Group Details page opens.
4. Click the View Alerts link. (The View Alerts link indicates the number of alerts of any type for this ad group.) The Alerts panel opens, listing all alerts for the ad group.
5. Click an editorial alert. The Editorial Status page opens, listing items with editorial status for the ad group.

About Editorial Status

Keywords and ads are reviewed for compliance with the Editorial Guidelines. A keyword or ad might be declined or removed if it contains a superlative (like "best" or "cheapest"), a repeated word (like "sale, sale, sale"), or contact information (such as a phone number). But there are other reasons, as well. TheSponsored Search Editorial Guidelines describes acceptable and unacceptable keywords and ads and offers tips for writing effective ads. You can also refer to theTips if Keywords or Ads are Declined topic for more tips if your keywords or ads are declined or removed.

If you make a change to an ad or a keyword (such as changing its custom URL or alternate text), then the change may also be reviewed.

Refer to the Statuses topic for descriptions of editorial statuses.

Searching for Keywords and Ads by Editorial Status

You can search for keywords and ads by editorial status using the following criteria:

• Editorial Status – Use this dropdown list to limit your search to find all items, regardless of editorial status, or just pending, declined, or removed items.
• Account – If you have more than one account, select the account from this dropdown list.
• Find Keywords In / Find Ads In – Use this dropdown list to limit your search to either campaigns or ad groups.
• Where Name – Select whether you want to search for campaign or ad group names by the following criteria:
  • Contains - Searches by part of a campaign or ad group name. For example, to search for ad groups with "Hollywood" anywhere in the name, select Contains and enter "Hollywood" in the field.
  • Begins With - Searches by the first few letters of a campaign or ad group name. For example, to search for campaign names starting with "2006" select Begins With and enter "2006" in the field.
  • Is Exactly - Searches by the exact campaign or ad group name. For example, to search for the "Winter Outerwear Sale" campaign, select Is Exactly and enter the full campaign name in the field.

The keywords or ads matching your search criteria are displayed. To see why the ad or keyword was declined or removed, click the keyword or ad name. The Editorial Status Details page opens. You can view details related to the editorial status and make changes on that page.

Downloading Status Information

If you have many keywords or ads that have been declined or removed, you may find it easier to download a file containing their status information. The downloaded file lists all keywords and ads with a status of Declined or Removed based on the date range and filter settings of the Keyword or Ad tab. (Keywords and ads with a status of Pending aren't included in the file.) The file is a WinZip file containing the summary information in CSV (comma-separated values) format that you can read using Microsoft Excel. It includes an explanation of the problem and may suggest ways to fix the problem.

To download keywords and ads:

1. Open the Editorial Status page.
2. Click the Download Keywords and Ads link. The File Download dialog box opens.
3. Click Open to open the WinZip file or Save to save it to your computer.
4. In the WinZip file, double-click the file to open it.

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To learn more about editorial status or editorial guidelines, see:

• Editorial Status Details
• Sponsored Search Editorial Guidelines
• Tips if Keywords or Ads are Declined
• Statuses