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Campaign Settings

Use the Campaign Settings page to review your campaign information. Click the name of any panel title or click a panel's edit button to make changes to the corresponding campaign settings.

Understanding Campaign Status

The campaign's status appears near the top of the Campaign Details page, showing the campaign's current status information and whether or not the campaign is active. Next to this status information is a button that you can click to take action on the current status. For more information on statuses, refer to the Statuses topic.

Note: If a campaign is not active, then the title in the breadcrumb (the navigation path below the tabs at the top of the screen) appears in red text and the page background appears grayed out.

Campaign General Information

View your campaign's general information. Click Edit to update this information.

Campaign Budget and Schedule

View your campaign budget and schedule options. Click Edit to update this information.

  • Campaign Daily Spending Limit or Campaign Monthly Budget

  • Schedule

  • Campaign Optimization

Campaign Optimization Guidelines

If you're running the optimizer on your campaign, view the optimization goals and other guidelines that currently apply. Click Edit to assign a new value to any of the settings.

Note: If you turned off optimization for your campaign, you will not see this panel.

Campaign Geo-Targeting

Make changes to your campaign geo-targeting settings. Click Edit to add or remove targeted regions from your campaign.

Campaign Tactic Settings

You can enable or disable these distribution tactic settings:

  • Sponsored Search

  • Match Type

  • Content Match



To learn more about campaigns, see:

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