Campaign Optimization

The FAQs below are for an advanced feature that is currently available to our higher spending advertisers only. When your account reaches a certain spend level, this feature can be enabled in your account.

• What is Campaign Optimization?
• What can Campaign Optimization do for me?
• How do I use Campaign Optimization?
• How can I tell if I have Campaign Optimization on?
• Why can’t I find the link for setting up campaign optimization in my account?
• What is the “default bid limit”?
• Which customer actions within the sales funnel does Campaign Optimization allow you to set values and importance levels for?
• If I don't set a particular customer action as most important, does Campaign Optimization treat them all equally?
• Can I turn Campaign Optimization off?