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What happened to the Keyword Selector Tool?

Beginning with the launch of the “Panama” Sponsored Search system in October 2006, the Keyword Selector Tool was no longer supported by Yahoo! Search Marketing. At that time, we adjusted the tool to show information from January 2007, as this was the last month from which we could provide search data.

Because we are now nearly two years beyond the introduction of the Panama system, as of June 23, 2008 we have permanently decommissioned the Keyword Selector Tool. You will find that all of its functionality, plus many more capabilities, are available within your account interface.

Specifically, you have three options to select from when you click “Add Keywords” on an Ad Group details page:

  1. “Quick Add,” which enables you to easily type in keywords when you already know exactly which ones you want to add.
  2. “Choose from List,” where our system makes keyword suggestions that are related to current ads and keywords in the ad group—you then just check the boxes next to the ones you want to add.
  3. “Research Keywords,” which continues to offer you the ability to enter words or phrases that describe the products or services offered by your website, then our system will offer keyword suggestions. This page also enables you to enter your site’s URL, then our system will “crawl” the page and offer keyword suggestions.

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