You can target a campaign to specific geographic areas by using the geo-targeting feature. Geo-targeting allows you to target your ads to potential customers located or interested in specific geographic areas within the market selected for your account.¹

For example, if you sell real estate in California and you select California as a geo-targeted region, your ads will be shown to potential customers located in California as well as to potential customers who may be located outside California, but who searched for terms such as “California real estate.”

You specify geo-targeting when you create a campaign, but you can change it later.

To change geo-targeting for a campaign:

• Click the Campaigns tab.
• Click a campaign name.
• Click the down-arrow button to the right of the Ad Group Settings button in the upper right of the page and select Geo-Targeting. The Campaign Geo-Targeting page opens.
• Do either of the following:
• For traffic from the country or multi-country region in which you are advertising, click Entire Market.
• To specify a specific geographic region from which you would like to receive traffic, click Specific Regions. Select State/Province/Territory or City and Surrounding Area. Select the specific state, province, territory, or city.

¹Geo-targeting accuracy is not guaranteed, and may vary depending on the level of targeting selected, as well as other factors.