Yes, to start, we can help optimize your ads within an ad group. When the feature is turned on, we'll display those ads in your ad group that have been shown to have a higher click-through rate. When Ad Optimization is turned off, all ads within an ad group will be shown in equal proportion.

To turn Ad Optimization on, follow these steps:

• Click the Campaigns tab.
• Click a campaign name.
• Click the box next to the ad group for which you would like to turn on optimization.
• Click the Optimize Ads button. The Optimize Ad Display dialog box opens.
• Select Yes from the dropdown list and click Submit.