To create an ad group:

• Click the Campaigns tab.
• Click a campaign name.
• Click Create Ad Group.

You can add, edit, or delete the keywords and ads associated with an ad group and change the status, tactics, match types, and bids.

To edit an ad group:

• Click the Campaigns tab.
• Click a campaign name.
• Click the ad group name. The Ad Group Details page opens.

Note: You cannot restore a deleted ad group. The ads in a deleted ad group are not available for display. If you delete an ad group, you still have access to the ad group’s historical performance data.

To delete an ad group:

• Click the Campaigns tab.
• Click a campaign name.
• Click the box next to the ad group(s) you want to delete.
• Click Delete.