Beyond assisting in campaign optimization, Yahoo! Analytics can provide valuable insight into your website’s visitor activity. This information can be used to improve both an advertiser’s web site and its online advertising effort.

Using Yahoo! full analytics, an advertiser will also get:

• Visitor abandonment data on sign-up and shopping cart pages
• Information on leads, browsers, assists, prospects and conversions
• Referring website information
• Traffic data from third-party advertising channels (email, affiliate banner ads or links, other sponsored ads like MSN or Google, shopping comparison sites, etc.)
• Return-on-ad-spend (ROAS) data
• Days-to-conversion data
• The ability to track multiple conversion events