By default, Yahoo! Analytics tracks five visitor types with no additional configuration: New, Returning, Customer (one conversion), Repeat Customer (two or more conversions), and Cookies-Off. The New segment contains visitors who have visited your site for the first time or who have deleted the Yahoo! Analytics cookie since their last visit. The Returning segment contains visitors who have visited your site at least once before. The Customer (one conversion) segment contains visitors who have converted once before on your site. The Repeat Customer segment contains visitors who have completed more than two conversions previously on the website. The Cookies-Off segment contains visitors who have set their browser to reject cookies (activity in the current session is tracked).