Analytics

The following FAQs are related to conversion-only analytics and full analytics. Full analytics is an advanced feature that is currently available to our higher spending advertisers only. When your account reaches a certain spend level, this feature can be enabled in your account.

• What are Yahoo! Analytics?
• What is the difference between conversion-only and full analytics?
• If I don’t need analytics to use the Campaign Optimization feature, why would I use them?
• How is data collected?
• How do I install Yahoo! Analytics?
• How does Yahoo! Analytics count conversions?
• Does Yahoo! Analytics show the number of visitors received by domain and what search terms brought them to the page?
• Does Yahoo! Analytics segment visitors to my site so I can analyze activity by visitor type?
• Why are the conversion metrics shown by Yahoo! Analytics and another tool I use different?
• How many assists can be attributed to a conversion?