Our Daily Spending Limit feature and Billing & Payment options provide you with flexibility to help control and manage your spend.

The Daily Spending Limit feature:

• Is available at the Account and Campaign levels.
• Allows you to control your spend by specifying a daily amount.

The Billing & Payment options:

• Are available in the Administration tab in the Billing and Payment Information panel.
• Allow you to edit credit card information for your credit cards associated with your account and add new payment methods and funds to your account.
• Allow you to add a PayPal account to fund your account.
• Let you adjust the amount that your designated credit card is charged to replenish your available account funds when your account balance is “low.” The default charge is the same amount you selected for your initial deposit during account signup.

Benefits



The Daily Spending Limit feature in your account allows you to:

• Help manage your overall advertising budget by controlling the amount you spend on any given day.
• Manage your Sponsored Search and Content Match budgets separately if you have separate Sponsored Search and Content Match campaigns.
• Help maintain a pre-determined expenditure rate for your account or campaign.

The Billing & Payment options:

• Provide easy access to your payment method as well as your account balance.
• Allow you to automatically add funds to your account by specifying an amount to charge when your balance is “low.”
• Let you select different payment methods (credit cards or PayPal) for your account.

How it Works

Daily Spending Limit

The Daily Spending Limit feature can be managed at two levels:

• Account Level – In the Administration tab, click on the Account Daily Spending Limit panel.
• Campaign Level – In the Campaigns tab, click on a campaign and then the Campaign Settings button to take you to the Campaign Budget and Schedule panel. You can also manage this feature in the Campaign Details page.

The following chart illustrates how our Daily Spending Limit feature works for the two levels:

Setting	Account Level	Campaign Level
On	Click traffic can be controlled (smoothed) for the account throughout the day to help prevent the specified daily spend limit from being exceeded by more than 10%. When the daily spend limit is reached, the account is turned “Off” until the next day. The minimum daily spending limit is $1.00.	Click traffic can be controlled (smoothed) for the campaign throughout the day so the specified daily spend limit is not exceeded by more than 10%. When the daily spend limit is reached, the campaign is turned “Off” until the next day. Minimum daily spending limit is $1.00. You can turn the Campaign Daily Spending Limit “On” or “Off” at any time.
Off	The account is set to generate maximum traffic. Can be switched to “On” to control traffic.	The campaign is set to generate maximum traffic. Can be switched to “On” to control traffic.

Billing & Payment

When the balance in your account is “low,” our system is designed to automatically replenish the funds in your account by charging your initial deposit amount to your designated credit card or PayPal account. You can set your “Amount to Charge” for automatic funding equal to your estimated monthly account expenditure.

You can add a new payment method, edit your billing information, and adjust the amount you wish to have automatically charged to your credit card or PayPal account when the balance in your account is low, within the Administration tab in the Billing and Payment Information panel.