Overview

In your Sponsored Search account, you can create and assign different levels of privileges to different users to access the account. For example, if you have more than one person managing the account, you can create unique user logins for each person. The different roles are defined below.

The Master Account Users page in the Administration tab lists all users along with their master account status and account roles.

A user can be assigned a master account role of Administrator, which has full access and permissions for the master account. Users who are not assigned the master account Administrator role can have one of three non-administrator roles assigned for one or more of the accounts in the master account: Account Manager, Campaign Manager or Analyst. Each role has a different level of account access which is detailed below.

Benefits

• You can assign specific user permissions in different accounts which is useful for managing access to multiple accounts in your master account.
• Access restrictions provide added account security and assist with overall account and user management.

How It Works

In the Master Account Users page, which displays a list of account users and their current roles, you can:

• Add or remove user access to the master account. Please note that every master account must have at least one master account administrator.
• Add users to the master account in an Administrator or Non-Administrator role. The differences between the types of roles are compared in the chart below:




Account Role	Description
Administrator	Full access to the master account and all accounts in it. Can create, edit, or delete users and assign account roles to control access to all accounts within the master account.
Account Manager	Full access to all settings and functionality in the specific account including campaign, ad group, and keyword management capabilities, reporting and account administrative setup. Can create new users or manage existing users in the designated account. Does not have access to master account settings, included User Administration, Analytics or Tracking URL features.
Campaign Manager	Has access to some account functions, including campaign, ad group and keyword management capabilities and reporting. Cannot perform account administrative setup in the Administration tab.
Analyst	Has read-only access to campaigns and reporting in this account, including all tabs except the Administration tab.
None	User has no access to this account.

• Modify user roles.
• Reset user passwords.
• Set the Master Account Status to “Active” or “Inactive” for a user to permit them to perform assigned roles:
• Active – User role permissions are turned “On” and the user has access to the account.
• Inactive – User role permissions are turned “Off” and the user does not have access to the account.

If you have more than one account, you can also add or modify users if you:

1. Go to the Administration tab
2. Click on Accounts link
3. Select an account
4. Click on the User Administration panel