The Reports section allows you to run a variety of reports to help you better assess the performance of your account.

1. Performance Summary Report: Gives you access to the impressions, clicks, click-through rate (CTR), average cost-per-click (CPC) and cost totals that you’ve generated with your campaigns, ad groups or keywords.
2. Ad Performance Report: Allows you to view your entire ad, including the title, short description, display URL, destination URL, as well as impressions, click-through rates (CTR), clicks, average cost per click (CPC), and cost for a group of ads that you specify.
3. Daily Performance Report: Gives you a daily look at the impressions, clicks, click-through rate (CTR), average cost-per-click (CPC) and cost totals that you’ve generated with your campaigns, ad groups or keywords within a specific date range.
4. Keyword Performance Report: Gives you detailed data by keyword across the date range you specify.
5. Performance by Geographic Location Report: Shows you where your traffic is coming from for your selected distribution tactics (All, Sponsored Search or Content Match).
6. Daily Spending Report: Allows you to track your account’s daily spend against spending caps you have pre-specified.
7. Monthly Financial Reports: Allows you to access and download your Invoices, Account Statements and Activity Reports for the prior calendar months.
8. Billing Transaction Detail: Allows you to get historical data listing all of the billing transactions on your account for a specified date range.
9. Click Filter Report: Allows you to view information on the number of clicks on your ads that our Click Protection System has identified as invalid, and, as a result, we did not charge you for.