General

• What is the quality index?
• How is my ad’s position determined?
• Can I see my competitors’ quality index?
• Can I get a quality index for a specific keyword/ad combination, instead of an aggregate score for the ad?
• Will quality index affect the number of north listings that are shown?
• Why do you remove low quality ads from search results?
• If my quality index is one or two bars, does that automatically mean that my ad will be filtered?
• If you have the same keyword in multiple Ad Groups, and both are live, how will we decide which one to show?
• How does the organization of my ad groups affect ad quality?
• Do you filter out ads in the search results you provide to outside distribution partners, or does this only apply to results on Yahoo!?
• How much weight does the quality index have on my ranking?
• How can I prove that I’ve improved the quality of my ads if you won’t display them?
• If my ad quality is low, will increasing my bid help ensure my ad is displayed?

How Quality Index is Calculated

• How is the quality index calculated?
• What relevance factors help determine the quality index?
• Do you use a raw click-through rate to determine the quality index?
• When the quality index capability is launched, will the calculation consider any historical data or does it begin collecting and calculating at launch?
• Does the quality index take Content Match and advanced match type traffic into account?
• Why does it look like an ad with a high/low Quality Index doesn’t have a high/low CTR?

Pricing

• How much do I get charged?
• How does pricing work with geo-targeting?
• How do I know that I’m getting the best price for a given position?

Quality Index Not Showing

• What is the minimum amount of data (impressions, number of days, number of clicks, etc) required before a meaningful quality index can be calculated?
• If I make changes to my ad, how long does it take before my quality index is affected?
• Why don’t I have a quality index for my ads?
• My quality is low but instead of being shown with a lower rank my listing is not showing at all. Why?

Tips to Improve Quality Index

• How can I improve my quality index?
• I followed your tips but my quality index is still low – what else can I do?
• What has more impact on my position – my bid or my ad quality?
• If a client has the same keyword in several accounts (going to different URLs), will they be able to make sure that only one ad shows up at a time? This is a feature available on Google.
• Should brand terms be included within a particular ad group or separated out? What is impact of Ad Group on where they are run?
• Does revising my ad reset my score? Do any other changes reset the score?
• Does changing my bid affect my quality index?
• Why does it look like an ad with a high Quality Index doesn't have a high click-through rate?

Landing Page

• What is a landing page?
• Does my landing page play a role in quality index? If so, how?
• How can I change my landing page?
• At launch, does the algorithmic page rank of my landing pages get factored into the quality index? If so, does landing page choice affect index score? What if my home page has a better page rank than sub-pages?
• What are custom URLs?
• Will you be crawling my site to help determine quality? How often?