Yahoo! Search Marketing
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Yahoo! Search Marketing Help
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Sponsored Search
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Frequently Asked Questions
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Pre Sign-up
Pricing/Budget/Billing
- Is Sponsored Search right for my business?
- Can I use Sponsored Search if I do not have a web site?
- I don’t sell anything--is Sponsored Search still right for my business?
- How much will it cost me?
- Is there a minimum spending requirement, contract length or any other spending obligation?
- How do I determine how much to spend?
- How do I pay/how am I billed?
- What happens to my deposit?
- How many accounts can I open using the same credit card or PayPal account?
- Where will my ads appear?
- How often will my ads appear?
- How is my ad’s placement on the page determined?
- What will my ads look like on the search result pages?
- How do I get into the top of the listings?
- What is an ad group?
- How do I find out which ads perform the best?
- What is ad testing?
- Is there a monthly spending limit option?
- Can I generate receipts in billing?
Targeting
- How does geo-targeting benefit me?
- How does geo-targeting work?
- Which geo-targeting option is right for me?
- Can I target customers just in my local area?
- Can I target customers outside of the U.S. and Canada?
- How do I advertise internationally?
- In terms of Continent Blocking, which countries are considered part of North America?
- What is a DMA®?
- Is geo-targeting available for both Sponsored Search and Content Match?
- How does geo-targeting work if the IP address corresponds to a proxy?
- Do I have to pay to use geotargeting?
- How do you define “Entire Market”?
- What are the different types of geo-targeted areas?
- I can use geo-targeting to target certain areas, but can I block ad traffic based on geographical areas?
- Can I set up different geo-targeted areas for different ads in a campaign?
- How can I select an area within the DMA®?
- What is the block continents feature?
- How do I select the U.S. market and not Canada?
Getting Started
- How do I begin?
- What are the steps for creating an account?
- What basic terminology should I know?
- Where can I learn how to use/manage Sponsored Search?
- What’s the difference between Sponsored Search and Content Match?
- I had a previous account with Overture/Yahoo! Search Marketing. Should I open a new account?
- I have a Yahoo! Local Sponsored Search account--should I now open a Yahoo! Sponsored Search account?
- What is Assisted Set Up?
Click Protection
Editorial/Ad Specific
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